GDPR is coming and you may be one of many trying to evaluate the business processes you use in order to make sure that your company does not fall prey to the regulations’ implementation. While we haven’t yet launched a compliance initiative however, any new project in our business will most likely have an element toward GDPR conformity. This could be teaching employees how to manage their personal data in compliance with the regulations, or simply making sure they are aware of what details are necessary for specific activities like surveys on marketing.
Basics of GDPR
The primary distinction between GDPR (and other privacy laws) is that it doesn’t apply to personal data such as emails or telephone numbers. The new Regulation is also a regulation for any type of identification required by an EU citizen, such as the names of users on websites; This includes business-related information that companies collect in relation to their employees’ behavior while working there but also things like IP Addresses which can be used to identify individuals when they browse the internet to find information specifically targeted towards them.
Secondly secondly, the General Data Protection Regulation (GDPR) removes the possibility of opting out. It is a strict interpretation of the law and demand consent from an EU citizen’s data without explicit consent to be employed for specific purposes as well as when it comes to the point of collection, such as marketing communications, the company has to request specific permission from the individual to decide if he consents or not. The company cannot take into account silence, nor pre-checked boxes but only requires a clear declaration by the individual. The new law is known as “General Data Protection Regulations” defines how companies are required to handle the data of their customers when collecting them.
Without consent your consent, the actions you want to undertake with the data won’t be possible. It is therefore crucial that whenever you get this type of information from a third party or those on contact lists that you have for your business you fully comprehend what is being done with the information they provide prior to the time they are required.
Companies will have to get permission from their customers in accordance with the new GDPR laws before they are able to use their data. There are two other methods that companies can legally collect information. They include button generation and email auto-generation. This is a possibility to support B2C actions, and will most likely covers the entire business-to-buyer activity (BTA).
The “legitimate interest” mechanism gives marketers an legal basis to use personal data. The only exception is where the purpose of the people using it is greater than those who are affected by their actions. This is understandable given the number of times people get cold-called or emailed without warning in their workplace.
Steps to Compliance
To be compliant to stay in compliance, you need to know how your business handles personal information. This will ensure the accuracy and prevent any potential problems when processing customer information or reaching out to prospects with marketing materials. All things we would like our customers to be able to do successfully.
Everyone wants to be able to trust our data. That’s why we’re excited about the new GDPR legislation that just got approved! It requires that you appoint a Data Protection Officer (DPO). The DPO is responsible for making sure your company complies with this law and is the central contact should you require advice or assistance from any supervisory authority, including HSE-ICO in the office now, who will be able to assist should you require it.
For more information, click GDPR training
It is essential to provide your employees the necessary training regarding the GDPR. This will assist in preventing any potential breach. While data protection might seem monotonous and uninteresting yet, it can change the course of future, when employees are required to be educated about privacy laws.